Places to Go in LBI is LIVE

Just wanted to pass this on to my readers. Great New App for LBI – Long Beach Island, NJ -

My LBI Life is Long Beach Islands #1 Mobile Guide, available for free download on the Android Market and Apple App Store. Our website and mobile apps feature current information about local life, businesses, events and activities in the communities of Forked River, Waretown, Barnegat, Manahawkin, West Creek, Tuckerton, Little Egg Harbor and the communities of Long Beach Island.  Come Visit [...]]]>

Just wanted to pass this on to my readers. Great New App for LBI – Long Beach Island, NJ -

My LBI Life is Long Beach Islands #1 Mobile Guide, available for free download on the Android Market and Apple App Store. Our website and mobile apps feature current information about local life, businesses, events and activities in the communities of Forked River, Waretown, Barnegat, Manahawkin, West Creek, Tuckerton, Little Egg Harbor and the communities of Long Beach Island.  Come Visit My LBI Life HERE  Find them On FACEBOOK Here

n this article, you’ll learn…

HERE is part of an article I read recently .  ” In short, Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC [...]]]>

NFC – Near Field Communication is one of the latest technologies that will greatly impact the local businesses. But even as this technology grows and develops, it still has a long way to go as far as the “BUYING” public is concerned. Their understanding and comfort level is not there yet.

HERE is part of an article I read recently .  ” In short, Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag – be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion. Although at first this may not seem all that different to what we have seen recently with the introduction of QR codes, the possibilities we are seeing for NFC technology are far greater. So much so, that we’re not only seeing an increasing number of smartphone brands integrating the technology into their latest handsets, we are also starting to see large named brands such as Google, Visa and MasterCard getting involved at what is a very early stage.”

To learn more about NFC here is a great article about how it all works

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Call Us Today at 609 384 4881

http://web20promotions.com

==== ==== Web promotion services are paramount in the online world. If you honestly desire that your ebusiness flourish and consistently stay in the lead of competition, you certainly need top rankings in all the major search engines. When people search using keywords through search engines, your site should figure in top-most spot in the search engine results. You should be devoted to make your site the most preferred destination, [...]]]>

Web 2.0 Promotions Manahawkin, West Creek, Barnegat, Tuckerton, New Jersey

Call Us Today at 609 384 4881

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==== ====
Web promotion services are paramount in the online world. If you honestly desire that your ebusiness
flourish and consistently stay in the lead of competition, you certainly need top rankings
in all the major search engines. When people search using keywords through search engines,
your site should figure in top-most spot in the search engine results. You should be devoted to
make your site the most preferred destination, the best traffic-stopper. It is essential that your site
gets better standing by fair as well as natural web promotion services.
The following are expected to be accomplished by efficient web promotion services. Firstly, you
need to recognize and work out your site’s search engine-related problems .Secondly, explore and
generate the best possible keyword phrase selections for your site. It will be in your site’s interest
to build keyword phrase positioning. In other words, create page one listings on all the major
engines. Thirdly, execute tactics so that your site is search engine friendly. Always optimize,
promote, and maintain your complete site on a regular basis. Be sure that you carry out manual
submissions of your site to major search engines and directories. Ensure superior quality search
engine copywriting services for your website. It is imperative to provide coverage of noteworthy
modifications in your listing positions frequently. Finally, re-optimize and promote your entire web
site regularly.
As there are billions of web pages in the computer generated space vying for attention, it is crucial
that your website has an edge over the rest. There is a wide range of effective and affordable web
site promotion services to help drive traffic to your site. When you are in the online business it is
mandatory to master the art and science of web promotion services and be prepared to put the
experience and expertise work towards your advantage.

Web promotion services are all about long-term results .If you want your business to grow, you
need to put in persistent efforts on the right track. It is not sufficient to put up a website, start off
very strong in your promotional efforts, and gain some traffic and recognition, and then stop.
Instead, if you want to grow along with the internet and to continue to gain credibility and traffic
throughout a longer period of time, you must continue your marketing efforts for guaranteed
success. Website promotion services can help you with long term results to gain web visibility in
an ever-competitive world.
It is possible to employ web promotion services within your budget that can also produce the
expected results. The essence of website promotion services is to know about web visibility. A
good web promotion service will and must be easy to find. If you have to search for them long and
hard, it is better to think about the source.
We all agree to the fact that long term results are often the best. It is not worth to promote your
business once and only once for a shocking fee. Honestly, many a times, a service that works out
much cheaper will be a better option for a long term promotion. It can be rather easy for web
promotion services to bring in traffic to a website speedily. It may appear mind blowing initially, but
it will not last long. Web promotion should be solid and constant.
You need to go for those web promotion services that provide a wide range of marketing tactics.
As it is evident that the way the internet works changes so quickly, you need to arm yourself with
numerous techniques and marketing tactics that may provide you with a protection shield in case
something goes haywire. The practices of today may turn obsolete tomorrow.
It is mandatory to know how the internet works and keep updated and informed because your
income depends on it. You should not often go by theoretical knowledge or rules for web
promotion services. It often doesn’t work out because it isn’t exactly the manner in which the
search engines work. Information is constantly changing and you need to be better equipped for
adaptation and flexibility than your competitors.
The Author, Mary Rose has authored books including those related to web promotion. For
information log on to http://www.casanads.com/bm/wp.htm
Article Source:

http://EzineArticles.com/?expert=Mary_Rose

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Call Us Today at 609 384 4881
http://web20promotions.com

==== ==== Social Media Answers for your Business!

http://web20promotions.com

==== ==== “Do you have Facebook?” “Yes, of course. But I don’t think you can find me, as there are too many people who [...]]]>

Here is a great article on Social Media and how it has changed our society. This is a must read. Web 2.0 Promotions is always looking for great content to bring to our customers.  If you need help with understanding how this can help your business, give us a call 609 384 4881.

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Social Media Answers for your Business!

http://web20promotions.com

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“Do you have Facebook?”
“Yes, of course. But I don’t think you can find me, as there are too many people who have the
same name as me. Try searching with my surname as well.”
“Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook.”
“Bro, I saw your comments about the YouTube video that I’ve posted in my blog. I’m happy that
you are also deeply moved by the ‘Dancing Peacock Man’ as well.”
Social media or “social networking” has almost become part of our daily lives and being tossed
around over the past few years. It is like any other media such as newspaper, radio and television
but it is far more than just about sharing information and ideas. Social networking tools like Twitter,
Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely
than the conventional media. The power of define and control a brand is shifting from corporations
and institutions to individuals and communities. It is no longer on the 5Cs (e.g. condominium,
credit cards and car) that Singaporeans once talked about. Today, it is about the brand new Cs:
creativity, communication, connection, creation (of new ideas and products), community (of shared
interests), collaboration and (changing the game of) competition.
In January 2010, InSites Consulting has conducted an online survey with 2,884 consumers from
over 14 countries between the ages of 18 to 55 years old on social networking. More than 90% of
participants know at least 1 social networking site and 72% of participants are members of at least
1 social networking site. On the average, people have about 195 friends and they log in twice a
day to social networking sites. However, 55% of the users cannot access their social network
websites at work. In the past, not many adults were able to make more than 500 friends, but with
social media, even a child or teenager can get to know more than 500 people in a few days by just
clicking the mouse. Social media has devalued the traditional definition of “friend” where it means
trust, support, compatible values, etc. Although we get to know more people, we are not able to
build strong bond with all the people whom we met as our available time is limited. Hence, there is
an upcoming social trend of people with wider social circles, but weaker ties (people we don’t
know very well but who provide us with useful information and ideas).
Social media also influences people’s buying behaviours. Digital Influence Group reported that
91% of the people say consumer reviews are the #1 aid to buying decisions and 87% trust a
friend’s recommendation over critic’s review. It is thrice more likely to trust peer opinions over
advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV ads.
With the prevalence use of social media, there is numerous news related to it from the most
viewed YouTube video on “Armless pianist wins ‘China’s Got Talent’” to Web-assisted suicide
cases (e.g. New Jersey college student who killed himself after video of him in a sexual encounter
with another man was posted online). Thus, does social networking make us better or worse off as
a society?
Positive Effects of Social Media
Besides having opportunity to know a lot of people in a fast and easy way, social media also
helped teenagers who have social or physical mobility restrictions to build and maintain
relationships with their friends and families. Children who go overseas to study can still stay in
meaningful contact with their parents. To a greater extend, there is anecdotal evidence of positive
outcomes from these technologies.
In 2008, President-elected Obama won the election through the effective use of social media to
reach millions of audience or voters. The Obama campaign had generated and distributed huge
amount of contents and messages across email, SMS, social media platforms and their websites.
Obama and his campaign team fully understood the fundamental social need that everyone
shares – the need of being “who we are”. Therefore, the campaign sent the message as “Because
It’s about YOU” and chose the right form of media to connect with individuals, call for actions and
create community for a social movement. They encouraged citizens to share their voices, hold
discussion parties in houses and run their own campaign meetings. It truly changed the delivery of
political message.
Obama campaign had made 5 million “friends” on more than 15 social networking sites (3 million
friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80
million times. At its peak, their website, MyBarackObama.com, had 8.5 million monthly visitors and
produced 400,000 blog posts. In order to ensure that their contents were found by people, the
Obama campaign spent $3.5 million on Google search in October alone, $600,000 on
Advertising.com, $467,000 on Facebook in 2008, etc. Currently, Obama’s Twitter account has
close to 6 million followers.
In 2010, after the earthquake happened in Haiti, many of the official communication lines were
down. The rest of the world was not able to grasp the full picture of the situation there. To facilitate
the sharing of information and make up for the lack of information, social media came in very
handy to report the news about the affected area on what happened and what help was needed.
Tweets from many people provided an impressive overview of the ongoing events from the
earthquake. BBC covered the event by combining tweets from the work of its reporter Matthew
Price in Port-au-Prince at the ground. Guardian’s live blog also used social media together with
the information from other news organizations to report about the rescue mission.
It has been two years since CNN officially launched iReport as a section of its website where
people can upload video material, with contact information. During the Haiti crisis, CNN had
published a range of social media material but not all the materials were verified. The editorial staff
would vet the reports from the citizen journalists and labeled them differently compared to
unverified contents. On Facebook, a group, named “Earthquake Haiti”, was formed to show
support and share updates and news. It had more than 14,000 members and some users even
pleaded for assistance to the injured Haitians in the group. Using email, Twitter and social
networking sites like Facebook, thousands of volunteers as part of Project Ushahidi were able to
map reports sent by people from Haiti.
The most impressive part of the social media’s impact on Haiti is the charity text-message
donations that soared to over $10 million for the victims in Haiti. People interested in helping the
victims are encouraged to text, tweet and publicize their support using various social networking
sites. The Global Philanthropy Group had also started a campaign to ask wealthy people and
celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to
give to UNICEF. An aid worker, Saundra Schimmelpfennig, allowed the advice from other aid
workers and donors to post on her blog regarding to choosing which charitable organisations to
support. In the meantime, donors were asking questions in Twitter, Facebook and blogs about
their donations and endorsements of their favorite charities. After every crisis, the social media
for social cause becomes a more effective medium to spread the word.
Negative Effects of Social Media
There are always two sides of every coin. Social media is just a tool or mean for people to use. It
is still up to the users on how to use this tool (just like a knife, can help you to cut food or hurt
others). Pew Research Center’s Internet & American Life Project and Elon University’s Imagining
the Internet Center conducted a study on “The Future of Online Socializing” from the highly
engaged, diverse set of respondents to an online, opt-in survey consisted of 895 technology
stakeholders and critics. The negative effects presented by the respondents included time spent
online robs time from important face-to-face relationships; the internet fosters mostly shallow
relationships; the act of leveraging the internet to engage in social connection exposes private
information; the internet allows people to silo themselves, limiting their exposure to new ideas; and
the internet is being used to engender intolerance.
Some respondents also highlighted that there will be development of some new psychological and
medical syndromes that will be “variations of depression caused by the lack of meaningful quality
relationships”, and a “new world society”. The term, “Social Networking”, has begun to deceive the
users to believe they are social creatures. For instance, spending a couple of hours using
Farmville and chatting with friends concurrently does not convert into social skills. People become
dependent on the technology and forget how to socialize in face-to-face context. The online
personality of a person might be totally different from his/her offline character, causing chaos when
the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face
for the first time. Their written profiles do not clearly represent their real-life characters. It is
more enticing for people to type something that others want to hear than saying the truth.
Besides the “friendship”, creators of social networking sites and users redefine the term, “privacy”
in the Internet as well. The challenge in data privacy is to share data while protecting personally
identifiable information. Almost any information posted on social networking sites is permanent.
Whenever someone posts pictures or videos on the web, it becomes viral. When the user deletes
a video from his/her social network, someone might have kept it and then posted it onto other sites
like YouTube already. People post photographs and video files on social networking sites without
thinking and the files can reappear at the worst possible time. In 2008, a video of a group of ACJC
students hazing a female student in school on her birthday was circulated and another video of a
SCDF recruit being “welcomed” (was hosed with water and tarred with shoe polish) to a local fire
station made its way online.
Much news has been reported about online privacy breach in Facebook and Facebook is
constantly revising their privacy policy and changing their privacy controls for the users.
Interestingly, even when users delete their personal information and deactivate their Facebook
account, Facebook will still keep that information and will continue to use it for data mining. A
reporter asked whether the data will at least be anonymized. The Facebook representative
declined to comment.
In the corporate world, human resource managers can access Facebook or MySpace to get to
know about a candidate’s true colours, especially when job seekers do not set their profiles to
private. Research has found that almost half of employers have rejected a potential worker after
finding incriminating material on their Facebook pages. Some employers have also checked the
candidates’ online details in Facebook pages to see if they are lying about their qualifications.
Nowadays, younger generations have a complete disregard for their own privacy, opening doors
to unwelcome predators or stalkers.
Raymond Tay
Founder & Trainer of Leader’s Wheel LLP
Having strong interest in personal development and helping others.

Article Source:

http://EzineArticles.com/?expert=Raymond_Tay

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Social Media Answers for your Business!

http://web20promotions.com

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Brazzi Pizza is very proud to sponsor this event in at Atlantic City, New Jersey.

Come Join us on Saturday January 28.  Find them on FACEBOOK

We know that’s not how you see Snookie : “WTF?” We thought the same thing But we saw a headline on ESPN.com late last week indicating that Nicole Polizzi—or “Snooki” as she’s recognized on MTV’s hit reality TV show, Jersey Shore—is now a boxing promoter. We’ve seen Snooki throw [...]]]>

  Learn more about Team Snooki Boxing.

Brazzi Pizza is very proud to sponsor this event in at Atlantic City, New Jersey.

Come Join us on Saturday January 28.  Find them on FACEBOOK

We know that’s not how you see Snookie : “WTF?” We thought the same thing But we saw a headline on ESPN.com late last week indicating that Nicole Polizzi—or “Snooki” as she’s recognized on MTV’s hit reality TV show, Jersey Shore—is now a boxing promoter. We’ve seen Snooki throw a few punches on the show. We’ve seen her take a few of them, too.

Yet, it’s true. Snooki and her dad Andy Polizzi are now the proud owners of Team Snooki Boxing, a promotional company that will schedule fights and work hard to promote a stable of fighters. They join up with another company called Final Round Promotions recently and they’ve already booked their first bill—a January 28 fight that’s set to take place at Resorts Casino Hotel in Atlantic City. They’ll be charging $9.95 for the fight and streaming it live over the overnight.

Brazzi Pizza is sponsoring this event as well!Here is a little about Brazzi or go to their Fan Page

The tradition was born on the sun-drenched inland of Sicily, where Marla Vaccarro was born in 1915. Her family tilled fields fragrant with wheat and tomatoes, and olives and figs. So when she married Francesco Castelli in 1935, it made perfect sense that their livelihood wouid come from the land itself.

Within a few years, the Vaccarro family opened a bakery in the small sea town of Porte Empeocle. Marie Vaccarro had five sons and four daughters and all of them worked in the good earth and in the bakery, which became known throughout southern Sicily and grew into a wholesale business that supplied restaurants throughout the region.  READ MORE

Related articles

• Reality TV star Snooki starts ‘Team Snooki’ boxing venture (offthebench.nbcsports.com)

Great article about Kindle 3 and why they are son popular.

Very Big Marketing Coming for Kindle. So many readers sold, they need content, some to read. http://tinyurl.com/7q2rpsy ==== ==== The announcement for the Kindle 3 is now official, and no doubt orders for the new eReader are piling up by the thousands. For those of you who don’t know what a Kindle is; simply put, it’s an electronic book from Amazon which is about the height of a large novel and as slim as half [...]]]>

Great article about Kindle 3 and why they are son popular.

Very Big Marketing Coming for Kindle. So many readers sold, they need content, some to read.
http://tinyurl.com/7q2rpsy
==== ====
The announcement for the Kindle 3 is now official, and no doubt orders for the new eReader are
piling up by the thousands. For those of you who don’t know what a Kindle is; simply put, it’s an
electronic book from Amazon which is about the height of a large novel and as slim as half a
pencil. Is all the excitement for the Kindle 3 merited or is it just the same old device in a new
graphite case? Let’s look at what Kindle 3 brings to the table and what Amazon decided to leave
out. However, before we do that we need to put some focus on the eReader market and what
Amazon is trying to achieve with the Kindle.
Yes Amazon – it’s a jungle out there
It’s no surprise to say that Amazon is facing a very different world compared to when it first
released the Kindle. The competition for the eReader market is getting crowded at both the budget
end and the high-end. Additionally, there has been a lot of talk about “kindle-killers’ which are
looking to dethrone the Kindle king as the number one eReader. The Kobo eReader was released
earlier this year, with a price tag significantly less than the Kindle at $149, and it will be news to
nobody that Apple launched its attack into the eReader market with the media-rich iPad.
As well as a tough market, Amazon is faced with a strange situation where the implicit consumer
demands are contradictory to the explicit demands. On the one hand, the unspoken implicit
demands are telling Amazon that readers want an easy to use device that doesn’t distract from the
reading experience. Something very “book-like.” On the other hand, the explicit demands are
requesting a new state-of-the-art device with multi-media functionality, with touch screen
technology, video viewing, etc…
How has Amazon responded to these challenges? Firstly, they weren’t tempted to create an
eReader which does everything and distracts from its main task; namely reading. The Kindle 3 has
kept its simple interface and is still very “book-like”. Secondly, Amazon has counter-attacked the
budget eReaders entering into the market by launching two versions of the Kindle 3. These being,
a Kindle with 3G Wifi ($189) and a Kindle with Wifi ($139). The Kindle 3G Wi-Fi device maintains
the previous price tag of the Kindle 2 while adding a bunch of new functionality. The Kindle Wi-Fi
undercuts a large majority of other eReaders on the market, while delivering a mature product
which is backed up the Amazon book store with millions of titles to choose from.
Given the situation where Amazon finds itself, let’s look at what features they put into the Kindle 3
and what they decided to leave left out.
Kindle 3 – what they put in.
Amazon focused on improving the Kindle’s basic functionality, by letting the Kindle do what it does
best: reading.
Amazon has improved on the readability of the device, which by all standards was already very
good. They claim 50% better contrast than any other eReader, better readability under bright
sunlight, and some new improved fonts to read your books with.
The physical device itself has also been improved. The size of the Kindle has been reduced while
maintaining the same dimensions for the reading area. The battery life has also not been
neglected. A simple charge can last up to one month.
The capacity for the Kindle 3 is now 3500 books which can be down loaded in under 60 seconds.
Wi-Fi is added to the 3G as a way of connecting with your Kindle so that you can browse the
Amazon bookstore and the net with the new web-kit based browser.
Kindle 3 – what they left out
After the release of Apple’s iPad the expectations for the Kindle were sky-high. In a nut-shell
people wanted an Amazon iPad. Now that some time has passed, the iPad is a slightly less
attractive as a device for reading books. People are realizing it’s too heavy to hold for hours, and
the display which is LCD is not easy on the eyes over long periods of time.
A lot of people were predicting color screens for the Kindle 3. There was a lot of sense with this,
as there are currently a lot of eReaders coming to the market that have color. A non-color device
next to a color device looks quite dull in comparison. However to include color is not as easy as
first thought. This would involve leaving the e-Ink technology behind which is responsible for the
“book-like” text on the Kindle display. A possibility is that the eInk technology could be radically
improved to incorporate color into the display, but Amazon and there R&D teams are not there yet.
Another alternative is to use LCD technology as found in the iPad, but then you increase eyestrain
over long reading periods and the inability to read in direct sunlight.
Touch screen technology was another rumor that was circulation for the Kindle 3. It seems logical
that readers can flick through the pages of an eBook by swiping screen of their device. Earlier this
year Amazon brought Touchco, a New York start up that, which specializes in… yes you guessed
right… touch screen technology. It seems that Amazon is moving in that direction, or at least
investigating the possibility to include this type of interface in the future.
Lastly, another conspicuous absence is innovation. Amazon was 100% right to focus on the core
features for the Kindle. However, it could have added at least one new innovative feature to the
device. The eReader market is no longer a side-show; it’s a central part of Amazon’s strategy and
sales volumes. Ebook sales have passed hard-cover sales, and the CEO of Amazon Jeff Bezos,
recently predicted that eBook sales will exceed paperbacks in the next 12 months. Given the
importance of this market and the resources to develop these products, it is not unreasonable to
expect the unexpected. A possible example of a new innovation might be to develop the social
networking functionality for the Kindle. The Kindle has integrated networking with Facebook and
Twitter, however there exists a lot more scope within the social networking for people who are
passionate about authors or subject areas and want to share their thoughts about what they read.
Another example could be location based services, where content is delivered to your Kindle
depending on where you are in the world. These are just a couple of examples, which may not be
even practical after a “real-life” analysis has been conducted, but they do show that the Kindle
could think out of its new graphite colored box, and get more creative.
Kindle 4?
The Kindle 3 has successfully improved on an already mature product, in response to increasing
tough market conditions and growing consumer demands. While the Kindle 3 will not surpass
expectations, it nevertheless provides an improved reading experience that will not disappoint. Jeff
Bezos recently declared that the Kindle is in for the long haul and that he expects that there will be
dozens more generations of Kindle ahead. Let’s hope that the Kindle 4 will do that little bit more
than the Kindle 3.
Christopher Auriol is an author for kindle-ready.com, your one-stop shop for information about the
Amazon Kindle. Visit kindle-ready.com for more information about the Kindle 3 and an impartial
comparison of eReaders available on the market. Kindle Ready also provides information on
Kindle resources and where to find Kindle content.
Article Source:

http://EzineArticles.com/?expert=Christopher_Auriol

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Very Big Marketing Coming for Kindle. So many readers sold, they need content, some to read.
http://tinyurl.com/7q2rpsy
====

http://web20promotions.com

==== ==== Before you can put any of these rules to use, you may want to understand a little more about the differences between social media marketing and social media optimization. SMM = Social Media Marketing Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence. SMO = Social Media Optimization Social Media Optimization is adding key elements to your websites or content that [...]]]>

I found these great articles you might be interested in seeing.

http://web20promotions.com

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Before you can put any of these rules to use, you may want to understand a little more about the
differences between social media marketing and social media optimization.
SMM = Social Media Marketing
Social Media Marketing is strategically using the big social sites to spread your brand name or
drive traffic back to your web presence.
SMO = Social Media Optimization
Social Media Optimization is adding key elements to your websites or content that make them
easy to spread across the big social sites.
Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 5
1. Increase your linkability
Linkability is the willingness of other websites or articles to link back to your site. One way to
increase your natural Google listing is to increase how many authority sites link to you, so to
increase your linkability with social media optimization is to make your site more informative and
useful to others. You can do this in many ways; blog, white papers, press releases, keyword
targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and
should be your first priority.
2. Make tagging and bookmarking easy
The act of tagging is to bookmark the website to social bookmarking websites. For example, if you
like the content or services provided at a website you tag it. This will show others that you approve
of this site and they will check it out, making viral traffic. To include social media optimization
tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc. Also,
add the tagging links to other pages in your site (not just the homepage) and when visitors click
the tag button make sure that there is a suggestion box to help your visitor list a relevant tag and
notes.
3. Reward inbound links
As I mentioned before one way to increase your natural listing with Google using social media
optimization is to get more back links. You can do this by rewarding people/websites that link to
you (inbound links). Inbound links are links that send people to your site from somewhere else.
One way to reward people for linking to your site is to have a “Recently Linked” that lists all of the websites that have linked to you.
4. Help your content travel
Social media optimization focuses on providing useful content to your market. When you publish
content such as an article, video, or audio file you must help it reach as many people on the web
as possible. You can do this by submitting to relevant high traffic websites. When the word gets
out about your great content (no matter what format) you’ll receive backlinks to your site.
5. Encourage the mashup
To mash up is to use two websites content and mash them together. For example, Youtube makes
it easy to mash their content (videos) onto your site. In addition, because it is so easy you have
added a video to your site that has a Youtube logo on the video as well as a link back to you tube.
So to encourage a mashup with social media optimization is to make it easy for other websites to
use your content and reference it to drive traffic back to your site.
Jeremiah Owyang Developed Social Media Optimization Rules 6 and 7
6. Be a User Resource, even if it doesn’t help you.
One thing all visitors appreciate is honesty. With social media optimization you should include links
to other websites that will help your visitor reach their goal or find the information they want. Do
this, even when it doesn’t benefit you. By linking to competitors or information not created by you,
you reap the benefits of having the all inclusive information on a particular topic. In the end, more
people will link to you because you have lumped all information (or links) on a topic on one
location.
7. Reward helpful and valuable users
Valuable users are your best friends. A valuable user can be determined in many ways; they may
send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter
what their doing, if it benefits you, your site, or your service you need to reward them. This could
be by sending a personal message thanking them for their dedication. Other ways to reward your
valuable users is to create reward systems, advertise for them or promote their efforts on your
homepage.
Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 11
8. Participate
With Social Media Optimization you can participate by joining on the conversation about your topic
(or targeted keyword). Simply posting articles and sharing content isn’t going to keep the buzz
going. You should continue to share information on other websites. This participation will share
your knowledge with more people. One way to do this is to find people that are blogging on your
topic and to give input on the conversation. Also, participate in forums or other social groups that
are discussing your topic. Read comments on your articles, videos, and audios and respond to
them.
9. Know how to target your audience
Social media marketing is about sharing content/information. Not everyone is interested in your
topic, so be sure to do your marketing research and post your information and knowledge where it
will be understood and appreciated.
10. Create content
Content is considered to be any form on information that benefits a visitor. Content can be a white
paper, article, video, audio, widget, the list goes on. Your job is to find a piece of content that will
spark interest in visitors. No matter what market you enter there is always a form of content that
they will share with others. Find out what it is and give it to them. This will in turn have them
coming back for more useful content. If this happens, then you know that your social media
optimization is successful.
11. Be real
Internet users are searching the web for specific content. If you are providing content that links
back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a
visitor to a site that has nothing to do with the content they just read (or watched depending on the
type of content you provided).
Loren Baker developed Social Media Optimization Rules 12 and 13
12. Don’t forget your roots, be humble
It’s easy to let popularity get to your head. When you become the shining star in your market be
sure to recognize those that helped you get to the front of the pack. (this ties into #7 a little)
13. Don’t be afraid to try new things, stay fresh.
Any one on the internet knows how quickly things change. Keep up with new media content, new
types of websites, and new interests in your market. By staying on top of new information you can
maintain top rankings.
Lee Odden developed Social Media Optimization Rules 14, 15 and 16
14. Develop a Social Media Optimization strategy
Social Media serves multiple purposes. You need to identify what your purpose is and then publish
content that will promote that purpose. Some purposes for Social Media Optimization include:
branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc. Make
sure that as you develop content that you are publishing and creating with that purpose in mind.
15. Choose your SMO tactics wisely.
Of all the content available on the web only about 10% of people on the web are content creators.
The other 90% are consumers and are willing to share your content. Make your content easy to
consume and spread. Also be sure to create content that will have the most impact on your
original purpose (which could be any of the following: branding, reputation, charity, increase traffic,
build reputation, increase sales, credibility, etc).
16. Make Social Media Optimization – SMO part of your process and best practices.
We all know that there are specific Search engine optimization tactics that every website should
include. Just as you include keywords in your title tags and keywords in your H1 tag, you should
find ways to include social media optimization aspects into the building of your website. This can
be small details like including social bookmark tags on your site or encouraging incoming links with
the “recently Linked” list I covered in #3.
17. Don’t be afraid to let go of a message or idea and let others own it.
Finally, when you create a movement, spark and idea, or develop a new topic don’t be afraid to let
others run with it. Collaboration is key. Others can improve upon your original idea and give you
credit for the start. Be sure to give credit where it’s due.
Justin Brooke started with just a $2/day marketing budget and grew his business past 6 figures in
just 1 year. At just 25 years old he has been Vice President of a multi-million dollar company and
nominated “Best Marketer of 2007″ by the American Business Awards. Justin’s award winning
social media optimization company wants to handle your social media marketing needs.
Article Source:

http://EzineArticles.com/?expert=Justin_Brooke

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==== ==== It has become an American national holiday. On the Sunday when the Super Bowl is played, the country stops. Families and friends collect around televisions armed with beer, brats, bravado and Buffalo wings to experience the ultimate water-cooler event. As evidenced by the 2011 game on February 6, 2011, when the Green Bay [...]]]>

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It has become an American national holiday. On the Sunday when the Super Bowl is played, the
country stops. Families and friends collect around televisions armed with beer, brats, bravado and
Buffalo wings to experience the ultimate water-cooler event.
As evidenced by the 2011 game on February 6, 2011, when the Green Bay Packers defeated the
Pittsburgh Steelers 31-25 to win Super Bowl XLV, the game is bigger than the sport itself.
On television, nothing eclipses the power of the Super Bowl. An estimated television audience of
111 million tuned into that game, making it the most watched program in history.
Pete Roselle presenting the first NFL – AFL World Championship Trophy to Vince Lombardi -
January 15, 1967
“If Jesus Christ were alive today,” minister Norman Vincent Peale allegedly once said, “he’d be
(watching) the Super Bowl.”
So how did this game come to be called the Super Bowl? The legend began auspiciously in 1959
when Lamar Hunt was instrumental in forming a competitive football league to the long-existing
NFL.
On the strength of his great inherited oil wealth, Hunt applied for an NFL expansion franchise in
1959, but was turned down. The thinking among NFL executives was that the league must be
careful not to oversaturate the market by expanding too quickly. Hunt also attempted to purchase
the NFL’s Chicago Cardinals franchise in 1959 with the intent to move them to Dallas, but was
again turned down.
In response, Hunt approached several other businessmen who had also unsuccessfully sought
NFL franchises, including fellow Texan and oil man K.S. Bud Adams of Houston, about forming a
new football league. The American Football League (AFL) was established in August 1959. The
league began play on September 9, 1960, with eight teams – the Boston Patriots, Buffalo Bills,
Dallas Texans, Denver Broncos, Houston Oilers, Los Angeles Chargers, New York Titans and
Oakland Raiders.
Hunt became owner of the Dallas Texans and hired future Hall-of-Famer, Hank Stram, as the
team’s first head coach. By 1963, the Texans struggled to compete for attendance and interest
against the popular Dallas Cowboys, so Hunt re-located the club to Kansas City and the Chiefs
were born.
Reggie White achieved his Super Bowl dream, and we all rejoiced with him.
In the meantime, the AFL’s credibility was on the rise. Since the NFL’s inception in 1920, the
league fended off several rival leagues before the AFL began play in 1960. The intense
competition for players and fans led to serious merger talks between the two leagues beginning in
1966.
From those talks, the idea of an NFL-AFL Championship Game was born but not given an official
nickname.
The origin of the Super Bowl name may have had a subconscious lineage back to college.
In 1902, the Tournament of Roses committee decided to enhance the day’s parade festivities by
adding a football game – the first post season college-football game ever held. Stanford accepted
the invitation to take on the powerhouse University of Michigan, but the West Coast team was
flattened 49-0. The lopsided score prompted the Tournament to give up football in favor of Romanstyle
chariot races, according to the Tournament of Roses website. In 1916, football returned to
stay and the crowds soon outgrew the stands in tiny Tournament Park. William L. Leishman, the
Tournament’s President in 1920, envisioned a stadium similar to the Yale Bowl, the first great
modern football stadium, to be built in Pasadena’s Arroyo Seco area. The new stadium hosted its
first New Year’s football game in 1923 and soon earned the nickname “The Rose Bowl” in honor
of the Rose Parade and the fact the new venue was literally shaped like a bowl that sat over
100,000 revelers.
Exploiting the popularity of the Rose Bowl stadium and the college championship game of the
same name, the Orange Bowl and Sugar Bowl football games were created in 1935, followed by
the Cotton Bowl in 1937. “Bowl” thus became a standard term and other “bowl games” were
created in later years.
So, when the established NFL began to merge with the upstart AFL in 1966, football fans finally
got their wish – a showdown between the two league champions, billed as the “NFL-AFL World
Championship Game.”
In the book, The Super Bowl: An Official Retrospective, Lamar Hunt recounts the origin of the
name he concocted. “There were three super balls given by my wife to our three children at that
time, Lamar Jr., Sharon and Clark. It was a highly concentrated rubber ball manufactured by the
Wham-O company. You could bounce it off concrete and it would literally bounce over a house.
The kids were always talking about these super balls. I think that’s how the name came about.
“In the fall of 1966, in one of our joint committee meetings between the AFL and NFL, we were
talking about where we were going to have this championship game. One of the people said,
‘Which game are you talking about?’ I said, ‘Well, you know, the last game after the last game.
The final game. The championship game. The Super Bowl.’ The members of the committee – three
of us from the AFL and three from the NFL and (commissioner) Pete Rozelle – looked at me, and
we all kind of smiled. Thereafter, the committee began to refer to the game as the Super Bowl. It
was three or four years before the league officially adopted that name, but the media and public
seized on it. Especially when CBS and NBC promoted that first game as Super Sunday.”
Later that summer, Hunt sent a memo to Commissioner Rozelle suggesting that the merged
leagues should finally coin a proper phrase for their new championship game. “I have kiddingly
called it the Super Bowl,” Hunt wrote, “which obviously can be improved upon.”
Rozelle agreed. The commissioner despised the word “super” because it lacked sophistication.
Rozelle, with his background in journalism and public relations, was a stickler on words and
grammar. The game, for now, would continue to be called the “AFL-NFL World Championship
Game.”
That bulky title didn’t last. People caught wind of Hunt’s name and soon everyone, from media
members to players, were calling the title game the Super Bowl. By the end of 1966, network
executives were referring to the day of the first game as “Super Sunday.” After Hunt’s Kansas City
Chiefs defeated the Buffalo Bills in the AFL Championship Game, the next day’s Kansas City Star
headline declared that the Chiefs were “Super Bowl Bound.” In Los Angeles, on the morning of
Jan. 15, 1967, an NFL Films crew member could be heard giving a sound cue – “Super Bowl, reel
one” – before shooting the first pre-game footage at the Los Angeles Memorial Coliseum.
The first two NFL-AFL Championship games were anything but “super” as the NFL’s 1960s
powerhouse Green Bay Packers demolished their AFL counterparts both times (35-10 over the
Chiefs in January, 1967, and 33-14 over Oakland in 1968). At the time, some doubted the
competitiveness of AFL teams compared with NFL counterparts.
Even Coach Vince Lombardi famously told his players before the meeting against Oakland that,
“You damn well better not let that Mickey Mouse (American Football) league beat you. It’d be a
disgrace, a complete, utter disgrace.”
But that perception changed when the AFL’s New York Jets defeated the Baltimore Colts 16-7 in
the third such championship game in January, 1969.
The merger between the leagues became official after the 1969 season and beginning with the
1970 season, the American Football Conference (AFC) and National Football Conference (NFC)
were formed with each conference’s winner meeting in what was now officially called the Super
Bowl.
Yet few fans noticed as they’d been calling the big game the Super Bowl since the first one was
played.
Share your historic moments in Green Bay Packers’ history and submit a memory that we can
post on the Packer’s Hall of Fame Digital Archive. http://packershalloffame.com.
Keeping Packers History Alive.
Article Source:

http://EzineArticles.com/?expert=Scott_Schalin

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Learn more about Social Media http://web20promotions.com ==== ==== The hype is what often kills any effort to incorporate social media into a marketing plan; and the hype has been huge. Expect the initial wave to die down, as serious marketers get serious about social media as a tool to listen to and communicate with the customer. There are a lot of great articles on the web about [...]]]>

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Gary J. Cooper

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609 384 4881

http://youtu.be/Bwllb_aAV5w

Learn more about Social Media
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The hype is what often kills any effort to incorporate social media into a marketing plan; and the
hype has been huge. Expect the initial wave to die down, as serious marketers get serious about
social media as a tool to listen to and communicate with the customer.
There are a lot of great articles on the web about social media; how to start it, how to convince the
CEO you need it, how it is not a panacea for bad marketing; the list goes on and on. It’s getting a
huge amount of attention and many people have developed strong opinions (read love/hate) about
social media. Regardless of how you feel about it, it is a tool that needs to be as seriously
evaluated as you would any new business initiative.
The best way to evaluate social media is to make a business case for using it. Use your existing
business plan as your cornerstone. There are two areas where you will focus your efforts:
marketing and customer service. By targeting prospects and customers you will be better able to
evaluate its potential for a meaningful impact on the bottom line. Let’s get started.
Step 1: Do your Homework
First get the facts as you would any new initiative. This will form your summary overview to
present to others in your organization, if you decide to move forward.
1) Gain a working understanding of the tools: Twitter, LinkedIn, Blog sites, Facebook, YouTube,
SlideShare, Foursquare, Tumblr, etc. To monitor activity, popular tools are ViralHeat, Radian6,
Spokesignal, etc. Each has its unique niche in the user community. Make sure you know the pros
and cons of each. While I don’t normally recommend Wikipedia, it actually has a good section on
application examples. Just wiki “Social Media” and you’re there. There are links from each
example that provide more detail.
2) Understand the trends as they pertain to your demographic. It’s easy to find. Nielson puts out
quarterly reports on social media as do other agencies. Put together a couple paragraphs and a
chart or two, just enough to prove to yourself that social media is real and is actually used by your
target demographic. The latest Nielson report for Q3 2011 can be found on their website.
3) Query at least 10 customers. This is key. Social media, used properly, is not about broadcasting
commercials about your company; it’s about your customers. Talk with them. Where do they get
their information? Would they visit a Facebook or LinkedIn group if you provided them with useful
information or special coupons? What kind of information would they find useful? Make sure they
are willing to join a LinkedIn group. Would they sign up for Twitter? Would they view a demo or
training class over YouTube? This is important as you begin to build your communities. Users
won’t connect if there is no value. You need to find the best way to encourage involvement.
4) Conduct a quick check on your competitors. What social media are they using?
Step 2: Insert Social Media into your Business Plan
This step is critical to assess the fit of social media within existing initiatives and to put it in its
rightful place, alongside traditional tools.
1) Highlight all areas of the plan that touch on communications with prospects and customers. This
is where your social media entrance points will be. As an example:
a. Customer communications: surveys, newsletters, focus groups, feed-back
b. Prospect communications: advertising, press releases, trade shows, TV spots, radio spots, email
campaigns
c. Although social media is not a replacement for any of these programs, it needs to be present
along with these traditional communications tools so that it can be properly implemented and
measured.
2) In each of these areas, insert the best social media tool to compliment or extend existing
communications tools.
a. Example: As an extension to a newsletter sent to end users once a month, you might
recommend a monthly WordPress blog, targeted to users. The blog can be set up to encourage
responses and comments. It can be authored by one of your customer service reps or a technical
person.
Each new blog can be announced via a LinkedIn group that is set up for end users only. It can
also be posted as a link from your website. The value-add is that now you have a “circuit” that
encourages discussion and interaction, in place of a single one way newsletter event.
Step 3: Create an Implementation Plan
How will the program be executed? Key is content, consistency and measurement.
1) Decide who will own the social media program. This is not easy in that everyone should own
this and there are many good articles that passionately make this point. The truth is that it is very
hard to change the mindset of senior executives if they are wary of social media. Please do not
assign this job to an intern! It must be connected to at least a mid-level marketing person, with
oversight by an executive. This individual will be responsible for the schedule and tapping inhouse
talent for content.
2) Who will own the monitoring piece? There are plenty of tools available to help companies tune
in to what customers are saying about them. Some are free, others have a monthly charge. You
need the involvement of a customer service manager to coordinate with marketing in that area.
For more reading on the subject you might want to visit this site:
http://www.informationweek.com/thebrainyard/news/social_crm/231400038.
3) How will you build your communities? Include a plan for getting membership for LinkedIn
groups, Twitter accounts, Facebook friends, etc. Use the data collected from your customer
queries. These customers can become your first community members.
1) Who will provide content? If you do not have buy in from people who can produce quality
content, all your efforts may be in vain. Thinly disguised “commercials” in the form of tweets and
blogs will quickly be dismissed by your audience. Content should come from marketing, customer
service and at least one senior level manager, ideally your president or CEO. If that’s you, great. If
not, remember, your CEO does not have to have his/her own WordPress and Twitter accounts,
but there has to be a commitment to provide content on a regular basis. Be clear that you are not
asking executives to blog or tweet. You are asking them to share their knowledge and expertise at
least once a month. This can be achieved via a short interview with a marketing person, over a
cup of coffee. It is an excellent opportunity for them to share their thought leadership — something
they should be doing anyway!
2) Set a preliminary schedule.
This will depend on the social media tools you use. Twitter generally requires multiple daily posts.
Blogs can be written monthly, as long as there is consistency.
3) How will you measure impact?
Take time to understand measurements that make sense for your company. There are a lot of
articles about social media metrics. Find one that fits your business model.
Step 4: Make a final assessment
At some point along the line, as you learn more about social media, which customers are using it,
what your competitors are doing and what the industry trends are, you will form an educated
opinion as to its feasibility within your organization. There are few industries today that cannot
benefit from using social media to engage their customers and articulate their unique value to their
community. If you are the top executive of your business, your decision will carry the weight to
make it happen. If you are at a mid-level spot, you’ll need to put together a report or presentation
to properly communicate your findings. Either way, you have the confidence of knowing that
you’ve evaluated it seriously and in context of your existing business plan.
Step 5: Present your findings
Regardless of your personal thoughts and opinions, your work should take a format that can be
articulated to others in your organization and should contain the following:
1) A short overview containing the statistics, metrics that pertain to your markets, customer input
and competitive use of social media that you collected in Step One. It’s important that others
understand what social media is — without the hype, of course.
2) Breakout of the pertinent portions of your business plan, indicating where the social media
would fit within the goals, objectives and tactics already outlined therein.
3) Implementation section, including who would run the program, how content would be created,
schedules and measurement metrics. The way you measure your social media efforts will be key
in assessing its value. There are many articles on the subject of measurement. Here is one from
TopRank you may find helpful: http://bit.ly/pWEnsF.
4) Closing summary which reviews the main points, articulates the pros and cons; the potential
value and the tasks required to implement, manage and measure a social media initiative. If you
recommend social media for your company, as stated earlier in this report, it is critical to get
commitment from the highest level of the organization and down through everyone who will have
involvement. To be effective, the use of social media must be consistent, involve quality content,
and encourage two way communications with your customers and prospects.
Wow! Why go through all this work? If and when you get to the point of recommending your
program, you will already understand the unique place social media holds within your business.
Furthermore, you will have answered many of the key questions and demonstrated the tangible
value of integrating social media within your business plan. You will have a sense of how to
implement the program, along with who will provide content and a method of measuring its
effectiveness downstream. Finally, by placing social media within the business plan, you’ve
validated its importance as a critical tool to reach beyond traditional marketing and customer
service activities.
Not all marketers would agree with this approach. Some experts argue that social media is a
phenomenon that cannot and should not be inserted into business plans. Others would assert that
you “just do it!” and not over analyze it. This may be true. But our business plans form the
cornerstones of our organizations. Social media, as a unique communications form, is being shortchanged
if it does not hold a prominent place there. And that’s no hype!
Good luck. Let me know where your evaluation of social media leads you.
Sue Saldibar
Susan Saldibar is an enthusiastic, results-driven marketing executive with over 20 years
experience in helping small businesses profitably grow to the next level in Orange County,
California. Her expertise ranges from branding and positioning of start-ups to life cycle
management for mature product lines.
Article Source:
http://EzineArticles.com/?expert=Susan_J_Saldibar
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