NFC – Near Field Communication will it be a game changer
NFC – Near Field Communication is one of the latest technologies that will greatly impact the local businesses. But even as this technology grows and develops, it still has a long way to go as far as the “BUYING” public is concerned. Their understanding and comfort level is not there yet.
HERE is part of an article I read recently . ” In short, Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag – be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion. Although at first this may not seem all that different to what we have seen recently with the introduction of QR codes, the possibilities we are seeing for NFC technology are far greater. So much so, that we’re not only seeing an increasing number of smartphone brands integrating the technology into their latest handsets, we are also starting to see large named brands such as Google, Visa and MasterCard getting involved at what is a very early stage.”
To learn more about NFC here is a great article about how it all works
